Yesterday I posted a letter from November 2008 where I was pleading NBC to see that their LOCALS ONLY campaign would scare viewers away, because it is like a “KEEP OUT!” sign on a gang’s hideaway or kids’ clubhouse, or the turf attitude of local surfers who pommel adventurous newcomers. It is a territorial expression that says,
“You are not welcome here: GET OUT;” and this is in all the NBC stations in the country and their websites, which I hadn’t known when I wrote this, floating around the news videos.
At the emotional level, it jeers at viewers.
This is why I was saying former NBC Co-Chair Ben Silverman’s new shows during 2008-9 did not have a chance: the overall attitude of the station and websites around the country was insulting and provoked fear and ridicule for liking them. People want to travel, not be “LOCALS ONLY.” Temperament studies show about 75% of Americans are extroverts, not introverts, which means we want to “go out,” not stay in. Would you want to live in hemmed-in Burbank the rest of your life? They don’t even know directions there because not all streets are aligned North-South-East-West: that’s why no one at NBC Universal in Universal City ever notices their own station’s weather report is completely twisted around.* It’s symbolic: they can’t see, and aren’t looking.
What the “LOCALS ONLY” campaign demonstrates is a complete absence by NBC CEO Jeff Zucker and their marketing team, of awareness of how people feel. Zero intuition.
This is exactly, exactly what NBC Burbank’s emphasis of the word “offshore” (people in L.A. know the winds are onshore), and their showing of countless needle injections in the Medsource news videos, as if health was about drug injections, communicate.
Whoever designed this A.V. system cared zero about how passengers would feel getting their headrests tapped hard on for 5-6 hour flights, or longer.
It wasn’t a woman.
* The NBC L.A. weatherman is still getting it wrong because he’s not down-to-earth, and winds reverse direction by altitude because of topographic friction, water’s high heat capacity which means its temperature does not fluctuate as air over land does, convection over the city creating lower air pressure, so the pressure gradient at sea level becomes stronger so that ocean winds are stronger in L.A. Basin and the Orange County coastal plain. NBC L.A. and NBC Universal never check, so they never noticed winds are from the West when their station is saying there is “offshore flow” (East-to-West).
It’s multiple complications from ODD, CDD, and IID, all spatial, contagious diffusion diseases (Offshore Dyslexic Dysfunction, Corporate Dyslexic Dysfunction, and In-house Ignorance Diffusion).
It’s an epidemic over the hill there, so Comcast is inheriting a mess!
So, Ben S., you did good to get out.
Dyslexics see it opposite
(the B-S Disorder, for Brain-Switching), and
they charged me with harassment and misdemeanors for loving them enough to tell them all this!
If I wrote to NBC now to encourage someone what a good job he/she was doing on air, which I often did before their “RESTRAINING ORDER,” based on hallucinatory delusions of stalking and violence, their weatherman (with an Archie Bunker-Scrooge-Grinch mentality) would make sure I’m sent to jail for the holidays!
Dr. Melanie Renfrew, 12/18/09
If they turn this into a scripted reality series, I don’t want to play myself.
Been there, done that.