Capital Weather Gang/Washington Post is reiterating exactly what I’ve felt for years about weather.com: it’s like a zealous-for-popularity high school journalism team without an advisor. I like the people at The Weather Channel, but many lack objectivity; sometimes they sound like a cult of ‘mother nature worship.’
(Nick Walker, Bryan Norcross, Rick Knabb, who all come to AMS, are exceptions.)
“Now more than EVER, Weather.com is out of control,” http://www.washingtonpost.com/blogs/capital-weather-gang/wp/2014/10/21/now-more-than-ever-weather-com-is-out-of-control/?TID=SM_FB
“The Weather Channel openly admits it lures readers to spend time on Weather.com with splashy headlines on topics that have nothing to do with weather.
Examples from today: “Fairy Tale Home Frozen in Time for ‘Titanic’ Victims” and “What Makes These 59 Foods BAD?”
Related: Apparently, no one wants to read about the weather at Weather.com
The approach of running so-called “weather adjacent” stories to entertain site visitors, particularly when the weather is quiet, is an understandable strategy (see this excellent piece in Business Week for more: The Weather Channel’s Secret: Less Weather, More Clickbait)
But Weather.com’s recent tendency to overhype and misrepresent the actual weather – its bread and butter – is extremely disappointing and counterproductive. The hard-working, talented meteorologists who are the face of the network deserve better. And, most importantly, so do its readers.”
Any exfiltrators out there?